A real estate flyer or brochure provides a quick overview of relevant information regarding the property, as well as other incentives and benefits to motivate a person to make a buy offer.

Home buyers need information to make purchase decisions. Real estate purchases are often the single largest investment for most people and therefore, these decisions are not made lightly. Flyers are ideal for providing a comprehensive real estate review – either as a teaser to come take a tour or as a reminder of a tour just completed.

* Define the target audience: Without using discriminatory language that deliberately excludes a group because of age, race and so on, it is wise to use language that targets or invites the audience that would be ideal for the property being showcased in the flyer. Seniors, for example, have preferences that would not appeal to the professional 30-year-old group. Another option is to create various brochures appealing to each target audience.

* Content Drives Delivery: The number of pictures, the size and style of fonts and glossy paper or matte finish are just a few of the considerations for how your information can be displayed in your flyer. Other considerations include the number of pages, professional printing or desktop publishing, descriptive writing and tri-fold or double-sided formatting. As you design the word and picture content, the flyer should be appealing without appearing chaotic and overwhelming. It should be easy to read and free of industry jargon. Of course, the final piece should do the job of positioning the property for serious purchase consideration.

* Content: As in all written documents, the where, when, why, what and who questions should be answered in a real estate flyer.

* Where is the property? Include the address and maybe even a map or directions to it. Sometimes neighbourhood information is relevant if it will help make the sale.

* When is the property available for tours? Mention if the property is vacant or if tours are available by appointment only.

* Why should a buyer consider this property? A buyer in the market for real estate has many options available. List as much about the property in language that displays it as a benefit or feature. For example, instead of listing the clubhouse gym, write, “Save money on gym membership and get healthy without leaving home with an on-site gym.”

* What is the square footage, price, incentives, special deals and disclosures, so the buyer can make an informed decision?

* Who should the buyer contact for more information or to sign the sales contract? Include website, email and phone information for the broker or representative.

* More on content: Pictures should showcase the highlights of the property. At the very minimum, a picture of the front exterior should be included – but the more the better. Neighbourhoods sometimes sell the property regardless of the condition of the home. If a local school has an outstanding reputation, include that information as well. Other information that helps position a property includes: will the seller pay closing costs, how close is the beach, mall, university? Without overdoing it, include as much information about the real estate to position it as a property with many features and benefits.

* Using templates: Microsoft Office products such as Word and Publisher have templates built in to assist with flyer layout and content spacing. In addition, templates can be creatively designed from scratch, downloaded for free or for a fee from the Internet.